Mavis Tires & Brakes opens new Alexander City shop

Mavis Tires & Brakes has opened a new service center in Alexander City, Alabama, adding another location in Tallapoosa County. The store expands access to tires, maintenance and repair services, with opening discounts available through Dec. 31.

Why it matters: - The new Alexander City location gives Tallapoosa County drivers another option for tires, brakes and routine auto repair. - The opening expands Mavis Tires & Brakes' Alabama footprint and adds more local access to same-day vehicle service. - Promotional pricing through Dec. 31 could lower repair costs for new customers.

What happened: - Mavis Tires & Brakes opened a new store at 2466 Hwy 63 S in Alexander City, Alabama. - The location is the brand’s newest store in the Tallapoosa County area. - The shop is designed to serve Alexander City-area residents with tires and automotive maintenance services.

The details: - The store carries tires from major brands and a full line of Mavis products. - Certified technicians provide brake service, wheel alignments, tire repair and rotation, battery testing and replacement, and suspension and steering work. - The company also offers “and so much more” beyond the listed services. - Mavis says the new location will offer convenient hours, competitive pricing and fast, friendly service. - New customers can get $35 off a wheel alignment. - New customers can also get up to $140 off front and rear brake service. - The discounts run through Dec. 31. - Mavis Tire Express Services Corp. says it is one of North America’s largest independent tire and vehicle service providers. - The company says it has more than 3,500 owned and franchised retail locations across the U.S. and Canada. - Mavis is headquartered in White Plains, New York. - The company’s brands include Mavis Discount Tire, Mavis Tires & Brakes, Midas, Express Oil Change & Tire Engineers, Brakes Plus, Tire Kingdom, NTB, Town Fair Tire and Tuffy.

Between the lines: - The store opening fits Mavis’ broader push to widen local coverage through a large multi-brand retail network. - The opening discounts suggest Mavis is using price incentives to draw in new customers and build repeat business. - The company’s emphasis on certified technicians and repair breadth signals a service model built around more than tire sales.

What's next: - Alexander City drivers can now use the new store for ongoing maintenance and repair. - Mavis is likely to keep leaning on its national brand portfolio and regional openings to grow its customer base. - The opening offers more immediate visibility for Mavis in central Alabama as the company markets the new location through year-end promotions.

The bottom line: - Mavis is adding another Alabama outpost with a full-service pitch, opening the door to more local business in Tallapoosa County. - More information is available in the company's announcement and on Mavis' website.